{"id":12476,"date":"2025-07-21T03:51:24","date_gmt":"2025-07-21T03:51:24","guid":{"rendered":"https:\/\/aguli.in\/?p=12476"},"modified":"2025-07-21T03:51:26","modified_gmt":"2025-07-21T03:51:26","slug":"tripura-youth-launches-states-first-perfume-start-up-devlta","status":"publish","type":"post","link":"https:\/\/aguli.in\/index.php\/2025\/07\/21\/tripura-youth-launches-states-first-perfume-start-up-devlta\/","title":{"rendered":"Tripura Youth Launches State\u2019s First Perfume Start-Up \u2018Devlta\u2019"},"content":{"rendered":"\n<p><strong>Agartala, July 21:<\/strong>&nbsp;In a pioneering move from the Northeast, Tripura\u2019s very own A<strong><a href=\"https:\/\/devlta.com\" data-type=\"link\" data-id=\"https:\/\/devlta.com\" target=\"_blank\" rel=\"noopener\">ditya Chakma has launched&nbsp;<em>Devita<\/em>,<\/a><\/strong> the state\u2019s first homegrown perfume start-up marking a bold and fragrant leap into India\u2019s premium fragrance industry.<\/p>\n\n\n\n<p>Founded without any external funding,\u00a0<strong><em>Devlta<\/em>\u00a0is a reflection of Aditya\u2019s unwavering determination and entrepreneurial spirit<\/strong>. What began as a personal passion has now evolved into Tripura\u2019s debut in the luxury perfume space a venture rooted in identity, vision, and global ambition.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"12478\" src=\"https:\/\/aguli.in\/wp-content\/uploads\/2025\/07\/IMG_4258-768x1024.avif\" alt=\"\" class=\"wp-image-12478\" title=\"\" srcset=\"https:\/\/aguli.in\/wp-content\/uploads\/2025\/07\/IMG_4258-768x1024.avif 768w, https:\/\/aguli.in\/wp-content\/uploads\/2025\/07\/IMG_4258-225x300.avif 225w, https:\/\/aguli.in\/wp-content\/uploads\/2025\/07\/IMG_4258-1152x1536.avif 1152w, https:\/\/aguli.in\/wp-content\/uploads\/2025\/07\/IMG_4258-1536x2048.avif 1536w, https:\/\/aguli.in\/wp-content\/uploads\/2025\/07\/IMG_4258-860x1147.avif 860w, https:\/\/aguli.in\/wp-content\/uploads\/2025\/07\/IMG_4258-760x1013.avif 760w, https:\/\/aguli.in\/wp-content\/uploads\/2025\/07\/IMG_4258-640x853.avif 640w, https:\/\/aguli.in\/wp-content\/uploads\/2025\/07\/IMG_4258-150x200.avif 150w, https:\/\/aguli.in\/wp-content\/uploads\/2025\/07\/IMG_4258-scaled.avif 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"12477\" src=\"https:\/\/aguli.in\/wp-content\/uploads\/2025\/07\/IMG_3875-768x1024.avif\" alt=\"Devlta\" class=\"wp-image-12477\" title=\"\" srcset=\"https:\/\/aguli.in\/wp-content\/uploads\/2025\/07\/IMG_3875-768x1024.avif 768w, https:\/\/aguli.in\/wp-content\/uploads\/2025\/07\/IMG_3875-225x300.avif 225w, https:\/\/aguli.in\/wp-content\/uploads\/2025\/07\/IMG_3875-1152x1536.avif 1152w, https:\/\/aguli.in\/wp-content\/uploads\/2025\/07\/IMG_3875-1536x2048.avif 1536w, https:\/\/aguli.in\/wp-content\/uploads\/2025\/07\/IMG_3875-860x1147.avif 860w, https:\/\/aguli.in\/wp-content\/uploads\/2025\/07\/IMG_3875-760x1013.avif 760w, https:\/\/aguli.in\/wp-content\/uploads\/2025\/07\/IMG_3875-640x853.avif 640w, https:\/\/aguli.in\/wp-content\/uploads\/2025\/07\/IMG_3875-150x200.avif 150w, https:\/\/aguli.in\/wp-content\/uploads\/2025\/07\/IMG_3875-scaled.avif 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>\u201cThis is not just a business,\u201d says Aditya Chakma. \u201cIt\u2019s a journey of representing Tripura on a bigger canvas. We\u2019re creating something world-class, designed, formulated, and marketed right from the Northeast.\u201d<\/p>\n\n\n\n<p>Unlike mass-produced perfumes,\u00a0<em>Devlta<\/em>\u00a0focuses on quality, elegance, and storytelling aiming to redefine Indian luxury fragrance by blending tradition with modern aesthetics. The start-up is entirely self-funded, with every aspect from scent development to branding carefully curated by the founder himself.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1280\" style=\"aspect-ratio: 788 \/ 1280;\" width=\"788\" autoplay controls muted poster=\"https:\/\/aguli.in\/wp-content\/uploads\/2025\/07\/IMG_4258-scaled.avif\" src=\"https:\/\/aguli.in\/wp-content\/uploads\/2025\/07\/2025-07-19_22_10_57_video.mp4\"><\/video><\/figure>\n\n\n\n<p>The launch of\u00a0<em>Devlta<\/em>\u00a0also marks an inspiring shift in Tripura\u2019s start-up culture, signaling that big dreams can indeed rise from small towns, driven by passion and belief.<\/p>\n\n\n\n<p>READ MORE: <strong><a href=\"https:\/\/aguli.in\/index.php\/2025\/04\/20\/inspiring-journey-of-samlia-debbarma\/\" data-type=\"link\" data-id=\"https:\/\/aguli.in\/index.php\/2025\/04\/20\/inspiring-journey-of-samlia-debbarma\/\">Teacher to Entrepreneur: The Inspiring Journey of Samlia Debbarma<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Agartala, July 21:&nbsp;In a pioneering move from the Northeast, Tripura\u2019s very own Aditya Chakma has launched&nbsp;Devita, the state\u2019s first homegrown perfume start-up marking a bold and fragrant leap into India\u2019s premium fragrance industry. Founded without any external funding,\u00a0Devlta\u00a0is a reflection of Aditya\u2019s unwavering determination and entrepreneurial spirit. What began as a personal passion has now [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":12480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[73],"tags":[2158,792,63],"ppma_author":[1174],"class_list":{"0":"post-12476","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tripura","8":"tag-devlta","9":"tag-startup","10":"tag-tripura"},"authors":[{"term_id":1174,"user_id":33,"is_guest":0,"slug":"kamaljamatia","display_name":"kamal jamatia","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/564a074770eb17d36f3af441d462b8a2a809599748f74220740b1d3b52879fcf?s=96&d=https%3A%2F%2Faguli.in%2Fwp-content%2Fuploads%2F2024%2F07%2FPHOTO-2023-09-14-08-30-32-3.jpg&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/aguli.in\/index.php\/wp-json\/wp\/v2\/posts\/12476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aguli.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aguli.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aguli.in\/index.php\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/aguli.in\/index.php\/wp-json\/wp\/v2\/comments?post=12476"}],"version-history":[{"count":1,"href":"https:\/\/aguli.in\/index.php\/wp-json\/wp\/v2\/posts\/12476\/revisions"}],"predecessor-version":[{"id":12482,"href":"https:\/\/aguli.in\/index.php\/wp-json\/wp\/v2\/posts\/12476\/revisions\/12482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aguli.in\/index.php\/wp-json\/wp\/v2\/media\/12480"}],"wp:attachment":[{"href":"https:\/\/aguli.in\/index.php\/wp-json\/wp\/v2\/media?parent=12476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aguli.in\/index.php\/wp-json\/wp\/v2\/categories?post=12476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aguli.in\/index.php\/wp-json\/wp\/v2\/tags?post=12476"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/aguli.in\/index.php\/wp-json\/wp\/v2\/ppma_author?post=12476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}